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Original content has helped reduce Netflix's churn rate in recent years. (Some of those people might later rejoin the service, though.) This meant that over the course of a year, nearly half of its subscribers would cancel. Five years ago, Netflix's monthly churn rate was about 4%.
NEW HOUSE OF CARDS SEASON 4 SERIES
Keeping customer churn down New seasons of established series can also help Netflix reduce churn, or the percentage of customers canceling service in any given period. Once they join, these new subscribers will already have dozens of old episodes to watch at their own pace. Each year, this gives Netflix an opportunity to recruit new customers. Last fall, Ted Sarandos - Netflix's content chief - argued that as Netflix produces more seasons of each original show, "the franchise value grows dramatically."įor example, in the weeks before Netflix releases a new season of an established original series like House of Cards, there is usually a lot of buzz about the upcoming season. However, there are also powerful benefits to adding more seasons of existing shows. He's relying on original content to provide the impetus for these potential customers to take the plunge.Īs Netflix tries to grow its subscriber base, there are some advantages to rolling out completely new series that may appeal to different audiences. would be people who have heard a lot about Netflix but haven't felt "compelled" to join yet. In January, CEO Reed Hastings said that Netflix's most important source of near-term growth in the U.S. Original programming drives growth Netflix management has highlighted in recent quarters how new seasons of popular original series can drive subscriber growth. Let's take a closer look at how the new season of House of Cards could help Netflix. However, the show is also important to Netflix from a financial perspective, thanks to its ability to keep existing subscribers loyal while bringing in new customers. Three years after the series debuted, it remains a key prestige piece for Netflix. House of Cards was Netflix's first high-profile original series. House of Cards was the streaming video pioneer's first high-profile original series, and Netflix spared no expense with the show, hiring A-list talent like Kevin Spacey and Robin Wright. Follow him on Twitter for the latest news and commentary on the airline industry! Follow Friday, the long-awaited fourth season of Netflix ( NASDAQ:NFLX) original series House of Cards was released. He primarily covers airline, auto, retail, and tech stocks.
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He is an avid stock-market watcher and a value investor at heart. The first lady being the only American, man or woman, to reach a deal with the Russian president is symbolic of the growth of Robin Wright's character, as well as all women in society, finding their steel.Īnd it's just a matter of time before she's even closer to the presidency.Adam Levine-Weinberg is a senior Industrials/Consumer Goods specialist with The Motley Fool. Even Petrov and his disillusioned view of the United States is a direct correlation to Russian President Vladimir Putin.īut when it comes to gender equality, the fourth season of House of Cards drives the point home that men might typically hold the highest positions of power, but it doesn't have to be that way. House of Cards places thinly veiled references to dozens of contemporary issues in each season: mental health, gun control, international relations and political polarization happening in real life among the real-life Democrats and GOP leaders. It's great to see writers putting women in Hollywood in a really fantastic light." "This season is very focused on the equal strength between Claire and Frank, and seeing them go head-to-head. "It's nice, as a 42-year-old woman in this industry to get a character who is unapologetic and strong and not a victim," Campbell told USA Today ahead of season four's release on the streaming service.